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⭐⭐⭐⭐⭐ - An AI adoption masterclass
"Fantastic insights from a fabulous collective of tech leaders. Practical steps to enable you to adopt new working practices" - Amazon Customer

All proceeds support SimPal, keeping people connected to opportunity, dignity and society itself, tackling digital poverty.

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Wisdom From the Co-Authors

  • “In the age of AI, intention is not enough”

    Melanie Marchant and Sarah Needham

  • “We have the ability to judge, reason, act fairly and conscientiously, with morality and the ability to choose right, even when machines can decide faster”

    Ben McMurdo

  • “Return to what is real”

    Trevor Hunt

  • “I obviously don’t mind learning. What I mind is feeling publicly behind”

    Yemi Olagbaiye

  • “Previous decisions do not simply disappear… they leave shadows”

    Tony Fish

  • “In the long run make yourself irrelevant”

    Kevin King

  • “If we’re honest, most organisations aren’t entirely sure what they’ve just bought”

    Jonathan Potter and Neil Finnie

  • “A misplaced faith in technology, combined with a toxic corporate culture, led to the most widespread miscarriage of justice in British history”

    Bryan Glick

  • “Can you see the cliff?”

    Freddie Quek

  • “What kinds of human behaviour should we preserve?”

    Peter Stojanovic

  • “It’s never easy... but if we turn our backs on our principles we stop being human”

    Tree Hall

  • “Recognise emotion, understand it and work with it”

    Joshua Brown

  • “Influence depends on reading the ripples beneath the waves”

    Frankie Kemp

  • “Why does this particular moment feel different?”

    Marcus Harris

  • “Lived experience helps AI grow with purpose”

    Bethlehem Arefaine and Lauren Joyce-Smith

  • “Freedom of thought is not just the right to hold an opinion; it is the right to form that opinion without a machine covertly co-writing your internal monologue”

    Georgina Owens

  • “When it comes to both access to AI and skills development, all is not equal”

    Clare McDonald

  • “AI transformation is not just about technology. It is about people.”

    Sarah Rench

  • “There is always darkness before the dawn”

    Hugh Andrée

  • “The visibility was an act of leadership. The walk was the celebration of it.”

    Vernini and Stella Vig

  • “Culture is shaped not only by staff but by every human touchpoint - partners, contributors, the wider network.”

    Dave Jones

  • “See it. Shape it. Steer it.”

    Phil Brunkard

  • “Leading with humanity is the only way for all to succeed”

    Mark Chillingworth

  • “Life is like a camera. Focus on what’s important. Capture the good times. Develop from the negatives. And if things don’t work out, take another shot.”

    Dione Pinel

  • “And begin again we shall”

    Angelo Stephen